Our Conflict of Interest Policy
We believe transparency is essential to maintaining the trust of our customers. We operate a number of consumer brands and comparison services, and some of the businesses we feature may have commercial or ownership relationships with us.
Our approach is simple:
1. We disclose relevant relationships
Where a company we feature, compare or recommend is part of Global Compare Group, we aim to make that relationship clear. For example, Simply Broadband is part of Global Compare Group and may be featured on Broadband Compare.
2. We separate commercial interests from editorial decisions
Advertising, commissions, sponsorships or other commercial relationships do not guarantee a positive review, ranking or recommendation. Our editorial content should be based on relevant information, data and criteria.
3. We are transparent about how we make money
We may receive commissions, referral fees, advertising revenue or other payments from some businesses featured on our websites. Where relevant, we explain these relationships so you can understand how our services operate. Find out more about how we make money.
4. We manage conflicts responsibly
Where a personal, financial or commercial relationship could influence — or appear to influence — a decision, we take steps to manage the conflict appropriately.
5. We put consumers first
Our aim is to provide useful, accurate and fair information to help you make better decisions. Being commercially connected to a business does not mean we should recommend it if another option is more suitable for the consumer.
6. We welcome questions
If you believe a relationship or potential conflict hasn't been clearly disclosed, please let us know. We'll review the issue and, where appropriate, update our information.
Our guiding principle: commercial relationships should never be hidden from consumers or allowed to compromise the trust they place in our comparison and editorial services.